About Me

Edward Kerr – Turning Ideas into $500 Million + Products

I help SaaS and cloud platforms leap from concept to category leadership—scaling ARR, teams, and technical infrastructure without the chaos.

Impact Snapshot

  • $500 M + ARR generated across AI, SaaS & cloud portfolios
  • 25-person cross-functional org built & mentored (PM, Eng, UX, GTM)
  • 15 × faster release cycles after AI/ML-driven roadmap overhaul
  • +20 NPS points via AI support bot launched at Rackspace
  • Speaker – Dell Tech World • VMware Explore • AWS Re:Invent and much more...

Looking to learn more about my work? Check out some case studies and a portfolio review here:

View My Work

Who I am

I’ve lived both sides of product: the scrappy founder driving the demo at 2 a.m. and the enterprise exec steering nine-figure portfolios. After losing my mother unexpectedly, I decided to drive relentlessly towards the things that matter, my family and delivering work that matters—using AI and automation to cut toil and spark creativity. That purpose fuels every roadmap I own and is central to every result I deliver.

What I Deliver

Challenge My playbook
Stalled ARR growth Market-backed AI feature strategy; rapid experiment loop
Fragmented cloud stack Multi-cloud reference architecture; automation to curb spend
Teams at capacity Org redesign + OKR cadence → 30 % productivity lift

Testimonials

"Product Management is the ultimate challenge in creative thinking and execution. It's not unlike being the CEO of a tech startup - you wear all the hats, own all the strategic decisions, and ultimately enjoy (or suffer) the outcomes. Edward was a natural at all of these things, a fearless and intrepid leader who owned all the outcomes, much to the delight of some of our biggest customers." - Eric Miller VP of Data & AI at ClearScale
"What sets Ed apart is his ability to clearly articulate a compelling product vision and execute against it with focus and clarity. He’s a true thought leader—forward-thinking, insightful, and always pushing the boundaries of what’s possible. As a business partner, Ed is strategic, collaborative, and deeply customer centric." -Jackie Campbell VP

Looking for more testimonials? Check out my recommendations on LinkedIn here:

Recommendations

Thought Leadership

I regularly share insights on AI, product strategy, and the future of SaaS here on this site, at Design for Impact. Check out a recent post:

Architecting AI Integrity: Crafting Fast, Layered Verification That Embodies Our Principles
Every generation grapples with trust and verification. Imagine a medieval town square—the lively hum of merchants, the smell of fresh produce, the clang of metal from the smithy. In that rudimentary setting, a handshake and a few stern town guards often sufficed as “verification.” Sure, abuses happened, but most
Product Leadership by DesignEdward Kerr

Or check out one of my appearances on a tech focused podcast here:

DeepSeek Disrupted: How to Respond and Sell Against DeepSeek - AVANT
Catch experts from leading AI providers provide actionable next steps for TAs looking to capture the DeepSeek opportunity.
AVANT

Contact

Ready to turn bold ideas into bottom-line results?
Let’s discuss your next product challenge.

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